Hound Magazine
Concept Work / Student project / Shillington College
New publication - Hound Magazine strives to create compelling and powerful pieces which explore the wonders and thrill of travel. Made for the adventurous and wild at heart. Hound advocates for unconventional travel destinations that push the boundaries and challenge perspective.
The Brief.
To create a non-conformist and memorable design for the publication’s Pyongyang, North Korea travel guide.
Scope.
Print / Editorial
At the heart of the Pyongyang, North Korea edition is the push and pull of curiosity and ethics - exploring the hidden and multi-faceted, grand personality of the state.
Challenging audience mindset - ripped paper was introduced as a recurring design element, representing hidden secrets and disguise of the travel destination. Ripping travel shots of Pyongyang were made to obscure and distort the authenticity of what travellers are ultimately exposed to, questioning if the North Korea seen is its true character.
